Copywriting Tutorials and Lessons

Become a copywriter through copywriting lessons and tutorials written by professional copywriters.

Archive for December, 2007

Pseudonyms Basics (How to Choose a Pen Name)

When you are a new writer, choosing the perfect pseudonym can be a little intimidating. You want to make an impact, but you don’t want to be too over the top. 
When someone is making reference to your work, you don’t want them to ask, “What’s that writers name?” Your pseudonym should always be easy for your readers to pronounce, and remember. 
Your pseudonym should be appropriate for the materials that you write. Nobody wants to buy a hot, steamy, romance novel from an author named “Gertrude Prude”, nor do they want to purchase a children’s book from someone named, Kitty Lust. 
Your pseudonym should be something that you are comfortable using around other people. If Stinky Stewart is not a name that you will be proud of, donít bother using it. 
If your pseudonym has a special meaning, it will be a lot easier for you to remember. It makes no sense to have a name that you wonít recognize when someone uses it to address you in public. 
You don’t want to use a name that is too ordinary, and nothing that sounds drab, or boring. No offense to all of the John Smiths out there, but saying that name just screams, B-O-R-I-N-G.
If you write in genres that are unrelated to each other, you may want to use a different pseudonym for each one. Once someone realizes that their favorite children’s book was written by the author of, Effective Ways to Prostitute for Peanuts, you may not have the same appeal to the readers of your children’s literature.
Before making a final decision, why not take the time to play with a few names that you like. Repeat them to yourself a few times, and see how they roll off of your tongue. 
If you are not comfortable using a pseudonym in the beginning, don’t worry about it. You’ll have plenty of time to decide.

How To Get Ideas for Writing

When you are looking for ways to generate ideas for your stories, take a look at your life. The places you visit, people that you meet, and the things that you do. Your daily life provides a multitude of great ideas. If you tune into all of the things that you experience throughout your day, you will be surprised at how fertile your story ideas will become.
Never underestimate the power of a song. Music can be a great way to get your creative juices revved up. The lyrics from some of your favorite songs can be a great inspiration for poems, short stories, or novels. Even if you donít like the song, you can still generate ideas if you are willing to suffer through the lyrics.
Okay, so your dreams donít make sense most of the time, but you should write them down anyway. If you revisit them in your notebook periodically, you may be able to come up with a few brilliant ideas for your stories. Donít worry, youíll eventually find something to do with that dream you had of riding on a cardboard box while you were butt naked.
Not only do you expand your mind when you read literature, but the ideas that you can generate are endless. Every magazine, short story, novel, brochure, and textbook can provide an array of opportunities to generate ideas for your writing.
Pay close attention every time you engage in a conversation with your fellow man. In doing this, you may have one of those ìlight bulb momentsî that people often speak of. Even if you are not actively involved in a conversation, you can . . . well, eavesdrop on a few sentences.
Too much television may be bad for people, but not for writers. Watching television can set off sparks in your head, and get your imagination fired up. Westerns, comedies, classics, and movies about other countries and cultures are great ways for writers come up with amazing story ideas.
If you are willing to open your mind, and look at your everyday life with new eyes, the possibilities for generating an abundance of ideas for your writing are endless.

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